Today, it’s harder and harder to be a successful marketer. Effectively reaching a target audience has become increasing difficult given the explosion of ad messaging, fragmentation of media outlets and the ever-expanding universe of emerging media. To make matters worse, customers are more skeptical then ever about being marketed to and today’s economy certainly doesn’t help. We believe today’s marketing realities call for a dramatically different approach and agency model – one that embraces and leverages your company and brand’s natural strengths to help it reach it’s full potential. We believe it’s time to get back to the basics of business and brand building. And, It’s time to really use technology instead of chasing it.
In our groundbreaking new agency model, gone are the days of the standard agency markup, traditional media commission structure and the one size fits all strategic and creative approach. Gone are the cubicles, the bureaucracy of limiting job descriptions and reluctance to “pitch in” and gone (for good) are the A, B and C agency teams. At Slightly Mad we are all part of a sharply focused strategic and creative solution.